Leveraging Threads for Business

Event Detail

Leveraging Threads for Business

Threads for Business – Friday 22 March 2024

Ormeau Business Park has partnered with Chartered Marketer Christine Watson to deliver a series of digital inspiration breakfasts to introduce local entrepreneurs, businesses, social enterprises and charities to lesser known online tools that can be leveraged for marketing success.

Alongside a micro learning session these free business breakfast in south Belfast also offers local professionals the opportunity to network.

During this 30-minute micro learning delivery by Chartered Marketer and SOSTAC Certified Planner Christine Watson, attendees will be walk through the process of successfully marketing their business, products and services, using the power of Threads (by Meta) and optimising an account for their brand to effectively reach established and new target customers.

Launched in July 2023, Threads is an online social media and social networking service operated by Meta Platforms. The app offers users the ability to post and share text, images, and videos, as well as interact with other users' posts through replies, reposts, and likes. Each thread can be up to 500 characters long.

According to Meta, as of February 2024, Instagram Threads now has more than 130 million monthly active users.

The text-based social networking app sprung up in the wake of Elon Musk's acquisition of Twitter, now called X.


During the 30 minute micro learning delivery delegates will:

  • find out what Threads is

  • gain practical insight into the steps needed and tools available to help them create and optimise a Threads account for their business

  • be inspired by real life local examples of effective local marketing using Threads

  • be shown how they can go about creating and publishing their own Thread posts in a way that maximises the opportunity when they are presented to Instagram/Facebook users within individual newsfeeds!

  • be signposted to additional learning opportunities

Filled with inspirational insight and quick, actionable tricks and tips from a local marketer experienced in optimising and using Threads for business for multiple brands this free in-person breakfast event, funded and hosted by the enterprise agency for south Belfast – Ormeau Business Park, is open to all local entrepreneurs, businesses, social enterprises, charities, community groups and public sector employees across Northern Ireland.

About the Presenter

Chartered Marketer Christine Watson has been educating people across Northern Ireland and beyond since 2005. As a Marketing Strategist, SOSTAC Certified Planner, Google Square and WorldHost Licensed Customer Service Trainer Christine guides clients to success using a range of integrated marketing tools, techniques, and practices. 

An award-winning Marketer, Christine has delivered results focused marketing mentoring, training, consultancy and troubleshooting to a wide range of clients. Local entrepreneurs, new startups, growing businesses, social enterprises, charities, and the public sector have all benefited from Christine’s expertise for over 15 years.

You can find Christine’s Threads account online: @watsonsmarketing or indeed maybe you have seen the threads she has posted for herself or for her clients within your Instagram newsfeed!

Registration instructions: This event is free for individuals to attend with thanks to funding and facilitation by south Belfast training venue provider – Ormeau business Park

Joining instructions: This event will be held in the Training, on the first floor of Ormeau Business Park.

Accessibility: If you require reasonable adjustments to meet your individual accessibility and dietary needs please email

This breakfast event is brought to you by Ormeau Business Park and is an investment in local entrepreneurs and businesses, funded by the Ormeau Business Park.

Ormeau Business Park is delighted to partner with Chartered Marketer Christine Watson to offer these micro learning and networking opportunities over breakfasts to support digital optimisation in organisations across Northern Ireland.


DATE: Friday 22 March

  • Date
    March 22nd, 2024
  • Time
    08:00 to 09:30
  • Venue
    Ormeau Business Park

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