Creative, Compelling, Converting Copywriting: Writing That Actually Works

Ever stare at a blank screen wondering what to write? Or feel like your words just aren’t landing? We’ve all been there.

This practical, interactive workshop will help you understand what good copywriting really is, and how to use it confidently across your website, emails, social media, blogs, and much more.

We’ll look at the difference between content and copywriting, why spelling, grammar and tone matter, and how copy can build trust, credibility and action. You’ll learn how to think about what your copy needs to do, who it’s for, and how to write with purpose.

With simple frameworks, practical tips and hands-on exercises, you’ll leave with clear direction and tools you can use straight away to write killer copy.

Bring your questions, some examples of the sorts of things you need to write, and an open mind!

Event Details

• Copywriting Workshop, Ormeau Business Park

• 09:30 - 12:00, Thursday, 26 February, 2026

• Cost per ticket £60 + VAT

• To book, please visit our Eventbrite page.

• For more information, please call 028 9033 9906 or email marketing@ormeaubusinesspark.com

Damian Donnelly

Damian Donnelly is a Senior Associate at Belfast Academy of Marketing, and Principal at Ad_Man Digital Marketing. He has worked with everybody from senior government officials and marketing managers for international brands, to founders and micro-businesses… and everybody in between.

Over the last 13+ years, Damian has delivered countless hours of marketing, digital marketing and social media consultancy, training, coaching and mentoring to many, many 100s of businesses and organisations across the UK and Ireland.

Damian also develops and delivers training on a range of digital marketing subjects, including search engine optimisation, AI optimization, e-commerce, social media, copywriting, content marketing, digital marketing planning, and marketing analytics.

He holds a Diploma in Digital Marketing from the CAM Foundation, is a Chartered Institute of Marketing (CIM) tutor and an InterTradeIreland approved digital marketing provider.